Destination Development

What is Destination Development?

Destination Development at Pole Position lets you know what sets apart a ‘venue’ and a ‘destination’ giving you the best experience depending on p1 rich knowledge of the industry.


Written by starttech 

Destination Development

Knowing what sets apart a ‘venue’ and a ‘destination’ is what creates an experience, not just a place.

Pole Position’s rich knowledge of the industry allows us to offer invaluable insight to venue management teams, from architecture to track designing. Ensuring the client’s vision comes to fruition, or helping to birth a new vision from scratch, is Pole Position’s top priority when working to maximize the potential of these venues.

Venue Development Services include

  • Master planning & design
  • Site evaluations & concept strategy
  • Business planning and investment raising
  • Race track design and engineering
  • FIA, FIM, CIK approval design packs
  • Architecture
  • Virtual reality simulations
  • Operational and commercial planning
  • Feasibility studies
  • Market studies and site reviews
  • Design management and implementation
  • Equipment specifications
  • Operational planning

Circuit Design & Masterplanning

With nine years spent operating one of the world’s busiest racing circuits, a portion of which was spent delivering a sitewide redevelopment, Pole Position benefits from unparalleled insight into the importance of master planning.

Keeping the customer journey at the heart of the process, we ensure all designs cater to their needs and provide the greatest experience possible. Our CEO, a qualified design expert, provides a further specialism which enables to make changes swiftly and keep the project moving.

Circuit Equipment

It’s a cliché to say, but the motorsports industry is a ‘safety first’ environment of the highest degree. Small mistakes can lead to big consequences on the track, and so it is crucial for safety teams to regularly update their equipment.

Pole Position maintains an excellent network of suppliers, helping clients to improve safety for both the drivers and the audience. From crash barriers and debris fencing, to digital signaling or vehicle position systems, we should always make safety a priority.

Sim racing center

We have built a reputation for delivering high revenue activities for Family Entertainment Centers.   Our experience of having managed one of Dubai’s busiest entertainment centers with multiple activities has given us a deep understanding of software systems and operational streamlining to ensure all activities work side by side to promote upselling and cross-selling to maximise revenues.

Entertainment centers

Away from the high-octane action on the track, a motorsports venue is still a highly sought-after environment for profitable activities.

Pole Position’s management experience with one of Dubai’s most popular entertainment centers positions us uniquely to create and maximize upselling opportunities throughout your venue.

Transform your seasonal venue into a year-round destination.

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