Destination Development

Specialist consultancy for motorsport venues, mixed use destinations and entertainment concepts

Pole Position provides strategic consultancy for the planning, development and positioning of motorsport and motorsport led destinations across the Middle East. We support clients from early concept stage through to operational planning, helping shape venues and experiences that are commercially viable, regionally relevant and built for long term success.

Our experience covers race circuits, karting venues, sim racing centres and entertainment destinations that integrate motorsport into a wider visitor offering.

What we do…

Master planning and design

We support the early stage planning of motorsport and entertainment destinations, helping define the overall vision, layout and visitor journey. Our role is to ensure that concepts are not only exciting and differentiated, but also practical, scalable and aligned with commercial objectives.

Site evaluations and concept strategy

Choosing the right site and shaping the right concept is critical to long term success. Pole Position provides site reviews and concept guidance to assess the potential of a location, identify opportunities and help clients develop a clear and credible strategy from the outset.

Business planning and investment raising

We help clients build strong business cases around their projects, including commercial planning, revenue strategy and investor facing materials. This includes support with business plans, financial logic, project positioning and the presentation of opportunities to potential partners or investors.

Race track design and engineering support

Pole Position supports the development of circuit projects through early guidance on track design, technical considerations and coordination with specialist engineering partners. We help ensure that design thinking is aligned with the intended use of the venue, its target market and its wider commercial purpose.

Virtual reality simulations

Virtual reality and digital simulation tools can play an important role in design development, stakeholder presentations and concept validation. Pole Position supports the integration of virtual simulations to help clients better visualise projects, refine layouts and present ideas more effectively.

Operational and commercial planning

A successful venue needs more than a strong concept. We advise on how facilities should operate day to day and how they should be structured commercially to maximise usage, revenue and long term sustainability. This includes programming, customer mix, revenue streams and operational considerations.

Feasibility studies

We provide feasibility support to test whether a proposed project is realistic, commercially sound and suited to the chosen market. This process helps identify risks, validate assumptions and provide a clearer basis for decision making before major investment is committed.

Market studies and site reviews

Every project must respond to real market demand. Pole Position carries out market reviews and location assessments to better understand audience potential, competitive context, destination fit and the broader opportunity for motorsport based concepts in a given location.

Equipment specifications

From circuit infrastructure to simulators and karting related systems, Pole Position advises on the selection and specification of equipment appropriate to the concept, scale and commercial positioning of the venue. This helps ensure that projects are equipped to operate effectively and deliver the intended customer experience.

Operational planning

We help define the practical requirements needed to bring a venue or concept to life. This includes planning around staffing, customer flow, programming, safety, experience design and the operational frameworks required to support efficient delivery.

Project types…

Pole Position supports a wide range of development concepts, including:

• Race circuits
• Driver training facilities
• Indoor and outdoor karting venues
• Sim racing centres
• Motorsport themed entertainment venues
• Mixed use automotive destinations
• Experience led visitor attractions with motorsport elements