Circuit Driving

circuit driving experience with pole position

circuit driving experience with Pole Position is one of the experiences that must be tried. Pole Position offers an amazing opportunity in circuit driving experience with the help of the extensive knowledge of our team in addition to their marketing reach, key local connections and world wide recognition. Therefore, the participants will be provided an exhilarating environment.

circuit driving experience features in p1

Pole Position being the best automotive events agency in Dubai has provided the best features to their participants in order to have a great circuit driving experience such as:

  • Advanced driver training.
  • environmentally friendly vehicles.
  • Correct cornering skills
  • Smoothness and balance
  • Vision as the cornerstone of all driving
  • Electronics safety systems

 

written by StartTech  Group.

Circuit Driving

 

The Middle East has had a flurry of FIA sanctioned motorsports circuits built in almost all countries in the region. The first was Bahrain International Circuit in March 2004, closely followed by Dubai Autodrome in late 2004. 

All circuits in the area have been primarily developed to attract the Formula 1 roadshow, the pinnacle of competitive motorsports, which brings a considerable host of media coverage, celebrities and influential guests, which these countries use for brand building, tourism and investment within the country.  

circuit driving experience

For these venues to be profitable all year round, they create plenty of spin-off businesses by sweating their assets. It’s where the automotive manufacturer can leverage the brand capabilities by putting its cars through their paces in a safe and controlled environment where the limits of car dynamics and handling get to the test.

We maintain a relationship with all of the below circuits where we can provide bespoke events.

DRIVING EXPERIENCES

Driving experiences are exploding around the world, with 20% year on year growth. They are now available at over 30 tracks in the US, 20 in Europe, but only 5 in the Middle East.

“The term ’Experience Economy‘ was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the experience economy as the next economy following the agrarian economy, the industrial economy, and the most recent service economy.”

“It’s not a B2B thing or a B2C thing. It’s a Value Proposition.”

“Millennials’ complex relationship with their cell phones is driving the experience economy.”

“72% of millennials prefer to spend money to engage in live events instead of on material possessions.”

“The only companies that will exist in 10 years’ time are those that create and nurture human experiences.”

Pole Position has identified an opportunity to develop a network of driving experiences across the Middle East and beyond.   Appealing to the region’s passion for motorsports, the experiences will cater to the demands of residents and tourists alike. We will supply participants with the adrenaline charge of a lifetime in a safe and exhilarating environment that our guests will never forget.

With our team’s extensive knowledge, worldwide brand recognition, key local connections, and marketing reach, our team is ready to provide exhilarating and dynamic experiences delivered with passion and excellence.

Advanced Driver Training

Some people like to ensure they always have complete control of their car and have the best knowledge to navigate their families around the roads safely. If you want to be considered one of them, these courses are for you!

We have a range of advanced and defensive driving courses, bespoke and designed to fit your needs and requirements. Our individual approach makes us different.

Whether you need to be reassured about your motorway driving, lack of confidence, or are a nervous driver;
we can provide courses to meet various needs.We understand every driver and business is different; this understanding is a key element which separates us from other driver training providers.

TECHNIQUES COVERED:

  • Swerve and recover skills
  • Oversteering and under-steering
  • Avoiding, correcting and minimising skids
  • Vehicle dynamics
  • Correct cornering skills
  • Smoothness and balance
  • Vision as the cornerstone of all driving
  • Electronics safety systems

TRACK DAYS

Whilst all of the above mentioned circuits offer general public track days open to novice and advanced drivers this is about the limit of what is differentiated by circuits.    At Pole Position, we bring our design, events and circuit operation experience into play to deliver bespoke track days through our booking APP.

It could be an individual client looking to take his fleet of cars out in privacy or a manufacturer offering its clients and owners a brand experience track day. Or they can drive some new models from the manufacturers while enjoying the brand experience with other creature comforts and a handpicked selection of food and beverage.

Whilst all of the above mentioned circuits offer general public track days open to novice and advanced drivers this is about the limit of what is differentiated by circuits.

CARBON OFFSETITING

With the world becoming increasingly conscious about the environment, vehicles are still chugging out carbon dioxide as manufacturers try to develop more environmentally friendly vehicles.  

Nevertheless driving events and track days are still going to happen.   This is where we put our green hat on and provide drivers with a piece of mind by offering them a carbon offset solution at little cost.

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