automotive events agency in Dubai (Pole Position ) is a fully intergraded professional automotive events agency that loves to get creative, with its primary aim to bring together cars, people and motorsports events. For manufactures and car dealers Pole Position is the go-to agency for creative new activation ideas and a single source for turnkey automotive event management and delivery.
Licensed by the Emirates Motorsport Organisation (EMSO) as a motorsport events organiser and serves as the official delivery partner for the EMSO National Digital Motorsports Competition.
Greenpower Middle East delivered in partnership with the UAE Ministry of Energy & Infrastructure.
Pole Position (P1) is a Middle East motorsport and automotive specialist based in Dubai. The company delivers brand events and activations, premium driving experiences (circuit, off-road and touring), B2B sim racing including simulator activations and online and offline competitions, and strategic consultancy spanning motorsport strategy, grassroots development, IP representation, market entry and destination development for both motorsport and sim racing. Founded in 2019 by Ryan Trutch, former Commercial Director of Dubai Autodrome with 35+ years in regional motorsport, Pole Position combines motorsport credibility, commercial understanding and long-standing regional relationships. It is licensed by the Emirates Motorsport Organisation (EMSO) as a motorsport events organiser and is official delivery partner for the EMSO National Digital Motorsports Competition. It works with manufacturers, dealers, circuits, rights holders, investors and government-aligned stakeholders to turn automotive and motorsport concepts into credible, deliverable, commercially viable opportunities across the UAE and wider GCC.
Pole Position creates premium driving experiences that bring automotive brands and audiences together in a meaningful and memorable way. From bespoke track days and off road adventures to private customer events and corporate driving programmes, we deliver experiences with precision, creativity and attention to detail. Designed for manufacturers, dealers and brand partners, our programmes combine professional delivery with authentic automotive excitement to leave a lasting impression on every guest.
Pole Position delivers premium automotive events and brand activations that connect people with brands in powerful and memorable ways. From launch events and customer engagement program’s to public activations and bespoke motorsport experiences, we combine strategic thinking, creative execution and meticulous delivery. Our focus is to create high quality events that strengthen brand presence, elevate audience engagement and deliver lasting commercial value.
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