Motorsports

Strategic motorsports consultancy for organisations, venues, rights holders and stakeholders across the Middle East

Pole Position provides specialist motorsports consultancy built on real regional experience, commercial understanding and long standing industry relationships. From grassroots motorsport development and karting programmes to championship coordination, stakeholder communications and IP representation, we support clients looking to build, strengthen or activate motorsport platforms within the Gulf region.

With experience across circuits, governing bodies, organisers, brands and development programmes, Pole Position helps turn motorsport concepts into structured, credible and commercially viable opportunities.

 

What we do…

Grassroots motorsports development

We support the creation and growth of grassroots motorsport initiatives that build participation, strengthen pathways and create long term value for the wider ecosystem. This includes programme design, stakeholder engagement, development planning and the creation of sustainable frameworks that support talent, education and community involvement.

Karting development and experience

Karting remains the foundation of motorsport, and Pole Position brings hands on regional knowledge of karting operations, driver pathways and programme development. We advise on karting concepts, participation models, stakeholder alignment and opportunities to strengthen karting as a feeder into the broader motorsport landscape.

Green Power programme delivery

Pole Position delivers the Green Power programme in the region, helping connect education, engineering, sustainability and motorsport in a meaningful and engaging way. The programme gives schools, students and partners the opportunity to participate in a proven STEM initiative that encourages innovation, teamwork and real world learning through competition.

IP representation within the Gulf region

We work with international motorsport properties, concepts and rights holders seeking representation, market entry or strategic growth within the Gulf. Pole Position helps identify the right opportunities, partners and routes to market, while ensuring that each proposition is positioned in a way that is relevant to the region.

ASN and circuit stakeholder communications

Effective motorsport development depends on strong communication between governing bodies, circuits, organisers and commercial stakeholders. Pole Position supports structured engagement with ASNs, venue operators and other key parties, helping clients navigate relationships, align interests and move projects forward with clarity and credibility.

Championship coordination and management

We support the planning, coordination and management of championships and motorsport series across a range of levels. This includes operational planning, stakeholder liaison, scheduling support, communication flows and the overall coordination required to help a championship operate effectively and professionally.

Regional officials database and training

A strong motorsport ecosystem relies on qualified people behind the scenes. Pole Position supports the development of regional officials resources, including database creation, network development and training support, helping strengthen the human infrastructure required to run safe, credible and scalable motorsport activity.

Regional facility visits and field trips

We organise structured field visits for entities, rights holders, venues, investors and stakeholders who wish to better understand motorsport infrastructure and opportunities within the region. These visits can include introductions to relevant facilities, stakeholder engagement and curated exposure to the motorsport landscape across the Gulf.

Who we work with…

Pole Position works with:

• Circuit owners and operators
• Rights holders and motorsport IP owners
• Governing bodies and sporting authorities
• Government entities and development organisations
• Schools and education partners
• Investors and venue developers
• Championship organisers and promoters
• Brands seeking motorsport led development opportunities