Sim Racing

Sim Racing B2B

B2B sim racing across the Middle East: activations, competitions and destination development

Pole Position is a regional pioneer of sim racing, bringing digital motorsport to brands, venues, circuits, and government and education partners across the UAE and wider GCC. We design, deliver and operate professional B2B sim-racing experiences, from one-off brand activations to permanent racing centres and full competition formats. Sim racing is a core Pole Position service: it combines the excitement of motorsport with the accessibility, scalability and data of digital platforms.

What we do

Sim-racing activations and experiences

We create high-impact sim-racing activations for brands, retail destinations, corporate events and motorsport occasions. From a single branded simulator to large multi-rig installations, we handle concept, hardware, staffing, branding and delivery as a turnkey service, designed to draw crowds, capture data and leave a lasting impression.

Competitions and leagues (online and offline)

We design and run structured sim-racing competitions across both online and offline formats, from corporate tournaments and leaderboards to full leagues and championship series. Drawing on proprietary competition formats and our role delivering national digital motorsport competition, we build credible, engaging formats that connect audiences, sponsors and talent.

Sim-racing destination development

We develop permanent sim-racing centres and destinations, advising on concept, layout, hardware specification, commercial model and operations. Whether integrated into an entertainment venue, retail destination, circuit or academy, we help partners create sustainable, always-on sim-racing environments rather than one-off installations.

Talent and engagement pathways

Sim racing is a powerful bridge between gaming and real motorsport. We build engagement and talent-identification programmes that connect digital racers to real-world opportunities, supporting youth engagement, driver development and the wider motorsport ecosystem.