In times of digital marketing, it’s tough to stand out among thousands of brands that do their best to achieve their goals.

Brand activation is the way to go!  You choose what is best for your targeted audience. 

Our activations provide solutions for events, marketing campaigns, and a differential interaction where you will generate brand awareness, increase customer loyalty, and build lasting relationships with your audience.

Pole Position and its subsidiary business, Immersive Esports provide engaging esports racing solutions from simulator hire to turnkey esports racing tournaments, online competitions and live broadcast production.  We are leading the way in the Middle East.  


Bring an unforgettable racing experience to your event, kids party or corporate event with RaceRoom.   Get your visitors straight from reality onto the racetrack and present your brand in the best possible way.

Thrilling multiplayer races against your friends and practice sessions on the hunt for the fastest lap time promise virtual racing action at its best.

Meet us at fairs, at the race track, in the shopping center and many other places and events. 

With the RaceRoom software, we can customise the entire experience with extensive game branding opportunities, use specific or add new cars to the game, and brand cars as required.


Exhibitions and company presentations of all kind

Kick-off events and promotions

Teambuilding Events and Incentives

Summer fetes, open days

Private celebrations and group events

Class or club meetings

Schools and university challenges


Feel what it’s like to be a race driver, behind the wheel

Exciting and unusual group experience

Action and excitement also for the spectators

More than 120 officially licensed race cars, over 35 real racing tracks

Official series like the DTM, FIA WTCC, ADAC GT Masters (GT3 class)

Accurate physics and sounds like in real motorsports

Your brand in the spotlight of the event


Simulators, both for indoors and outdoors, that can be expanded with a modular system

Use 2 to 24 simulators for multiplayer races in a local network

Live broadcast function for spectators and online viewing

Globally unique event software with a large amount of possibilities for customization

Automatic, easy-to-handle event procedure with integrated customer data acquisition

Also suitable for large visitor numbers

Customizable difficulty level

Software & Hardware Branding with your company logo

Effective marketing possibilities in order to acquire customers and strengthen your brand

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Our range of simulators provides action-packed excitement and pure emotion for all kinds of events – no matter when and where.

High-quality racing simulators – equipped with wide-screen monitors, racing seats, steering wheels and pedal units provide an incomparably realistic experience that only real racers can experience.

We have a wide range of simulator options, including motion units and Formula 1 replica simulators that draw attention. 


Online Competitions

We tailor competitions to your brand and marketing needs, whether a one-off event or a championship that runs annually.  We ensure maximum engagement with a bespoke marketing campaign to draw attention to the event and the selected audience through social media. With our software and production capabilities, we create bespoke esports racing championships, which would be listed on a RaceRoom competitions page, a dedicated racing platform. Your brand has access to over 2.5 Million registered users, where logos and brand messages get millions of impressions per event. Competitions as default are visible worldwide but can also be designed to target a specific city or country if required. We create bespoke productions and live broadcast of races with racing stewards and commentators.

Esports Racing Tournaments

With the RaceRoom capabilities, we deliver turnkey competitions that may start online over several months and culminate with an onsite tournament that brings the competitors to a physical location where they can compete for top honours in Esports Racing.

We have the flexibility to deliver something that fits specific needs or create something bespoke.  We are always focused on bringing maximum engagement.


In 2021 we delivered an incredible esports racing tournament #nofilterdxb Battle Of the Brands.